instagram-logo

Are you making the most of your Instagram?

How to compete in an increasingly popular network.

Instagram has been gaining momentum for the last five years but it’s never been more popular than it is right now, especially for targeting the younger generations who make up a huge portion of the users of Instagram.

The only problem with such a popular network becoming more established within marketing terms is that there is now more competition for engaging content than ever, particularly now that Instar introduced enhanced advertising options last year.

Instagram isn’t the easiest channel to spread brand awareness on, even though it’s popular. However, there are just a few of the ways you can and should help boost engagement with your product/brand.

Be an active participant on Instagram.

ECHO LOVE

Instagram is all about interaction. It’s not enough to post a beautifully designed picture, you need to be a part of the community. Find, interact and follow. Hashtags and keywords relevant to your product/brand can be very useful here. And once you are involved in the community, react and respond to what is being posted. Comment on relevant things, you don’t always need to be pushing the sales talk but you might attract someone’s attention who in turn might check out your info and thus begins a relationship with a potential customer.

Ensure your content on Instagram is high-quality.

ECHO PHOTO

Anyone can upload a decent picture to Instagram and throw a pretty filter on it. What makes yours special? Spend the time and money investing in quality content to upload, it is the very first thing someone will check out about you and it’s amazing how quickly people can be turned off by a minor flaw in the branding. It helps to include a call-to-action accompanying your content too, asking for likes, follows or tags are fine and will help spread awareness of your brand. Also, don’t forget that Instagram is for PEOPLE. Of course, you need to post pictures of your product if that’s what your business is, but make sure to get a mix of nice product shots as well as people interacting with it or talking about it etc. The human factor goes a long way on Instagram.

Get the wording right!

ECHO CREATE

A picture may say a thousand words but if you can also write the words… double whammy! Instagram captions give you the opportunity to provide more information on your content and tell the details behind the picture. You can include as much or as little information as you like (up to 2200 characters). And don’t underestimate the power of hashtags! It helps to do a little research into what’s currently trending too if it’s relevant. Don’t be afraid to create a custom hashtag that you can stick with throughout your campaign. Make sure it captures the essence of what your brand wants to give to its Instar audience.

Make sure your info is clear and PRESENT!

ECHO BOARD

You need to write a bio to show who/what you are. Don’t go overboard on this. Short, sweet and simple is best. A few key facts about the brand and something a little bit more interesting. This post demonstrates some popular bios along with some top tips for writing them. Check out some examples here Instagram-bio-examples-small-business

If you include links in your bio (and you should if you want to create traffic to your website!) make sure that the links are mobile-optimised as most people will be accessing them from their phones. Instagram isn’t really a desktop kinda viewing app!

If you’re a startup then you might also want to check out the three keys to success here

The key thing with Instagram is that it is a community. So be part of it. React, respond, reach out. And continue looking for ways to up your game. New elements are being added all the time so spend time learning new tricks and putting them into action. Don’t be afraid to ask for support in the form of likes and reposts and do the same to others that ask. Finally make sure that you always observe what’s happening with your interactions, keep an eye on who is liking your posts and who is responding to them the most and learn from this data how to continue growing as an online presence.

ECHO WE LIKE

Grow your Instagram audience and get great content

We will help you grow your audience and create high performing content

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Redwood Case Study Poster

Film Marketing for Redwood - Case Study

Film Marketing Summary

The aim was to provide film marketing, build content, and grow fans across social media to show potential distributors an active online audience for when the feature film Redwood was ready for the festival circuit in 2017, with the ultimate aim of getting a distribution deal.

The Client

Stern Pictures Industries is one of the most dynamically growing film production companies in Europe. They have built up our film portfolio in a little over three years and now boast significant in-house production capabilities. Redwood is there fifth feature length film production.

Film Marketing Challenges

Redwood was an independent production with only one well-known actor (Nicholas Brendon from 'Buffy the Vampire Slayer') as an asset to promote the film which presented some challenges in reaching an engaging audience. From a film marketing perspective, we had to build the social media profiles and online audience from scratch as this was a new film. Redwood Nicholas Brendon Film Marketing

The Solution

The film marketing campaign started in the pre-production phase, so we were able to create a story across the production of the film and use on-set photos and videos to follow the process all the way through to the premiere of Redwood and eventual signing of a distribution deal. A micro website was set up, and the director created a teaser trailer focused on the Buffy references. By generating social media profiles for Facebook, Twitter, and Instagram and using our in-houses techniques to grow a targeted fan base, we quickly increased the fan base to a few thousand during the pre-production and during the filming on location. We aimed at building the fan base across Facebook, Twitter and Instagram focusing on the target audience of Buffy fans. We tailor made memes and behind-the-scene videos that cast shared via Instagram which has been the most engaged audience base. These posts allowed organic sharing which in turn lead to further discovery of the film for fans over time. To engage traditional film marketing, we flew press reporters to be on location during filming, so they were able to interview the director and actors and get a real feel for the film. As a result, we had two separate,  4-page feature spreads in film industry magazines.

The Results

Through our US press base, we secured several Youtube channels to support the teaser trailer and achieved over 150,000 views and grew the combined audience to over 10,000+ film fans.

  • Facebook Views of Trailer           2700
  • Views on youtube trailer              157000
  • Youtube Likes                                403
  • Youtube comments                       46
  • Twitter Followers                          4145
  • Facebook Fans                               4476
  • Instagram Followers                    2706
The on-location reporters published 4-page articles on Redwood and the director Tom Paton, with front cover mention of the film also. Film Marketing Magazine Pictures Redwood gained official selection for Frightfest 2017 and director Tom Paton was shortlisted for the 'Rising Star' award. Redwood Frightfest Poster Want to find out how you can grow your audience too?
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Startups Room

Social Media for Startups : The Three Steps for Success

In today's world, social media is essential for startups to create an online presence, showcase their brand to the world, and offer a way to communicate and cultivate new fans within their target audience.

Money for Startups One of the problems startups face is developing their brands' audience. It’s a bit of a catch 22 situation. You need customers to spend money so you can develop marketing, but you need marketing to get the customers in the first place. Luckily social media marketing is one of the most effective tools that a business can use. You won’t need a lot of money for a successful social media campaign that can make people sit up and take notice. However, you do need to be aware of a few things first which I’ll take you through in this post. Social Media Icons for startups

Why should startups use Social Media?

Using social media correctly can help define and bolster your brand, it can help you reach and connect with the right audience for your product and it can build strong relationships with potential clients. We are a nation obsessed with social media. And for good reason. Currently, the quality of content on social media is at a high. So many people use the various platforms available and the quality and quantity of content is growing daily. Startups are in a great position to take advantage of this, one of the key things with social media content is that new is good. And by definition a startup is new. So you are already set to provide the world with original content! Another useful part of using social media as a startup is that you can use it to gain feedback on your campaigns almost instantaneously. This is way past the days when you spend a fortune on a magazine advert only for it to not do as well as planned and feedback months down the line suggested that the font type wasn’t popular. With social media you benefit from extra information during the preliminary stages of your campaign, providing you with a more user-friendly successful campaign. (as long as you listened to the feedback!) If you want to outsource your social media you can read a handy guide here Here are the three main things you should consider when using social media for your startup:

Startup Strategy

1. Strategy first, profiles second.

It’s very easy to jump onto twitter and set up a profile and start tweeting, however before you steam ahead with setting up every profile and making them all look pretty, you need to focus on what you want to achieve. Create a social media strategy. You need to think about your startups business objectives and goals, and how using social media can help you achieve them. You need to make sure you have a consistent brand ‘voice’ across your channels.

2. Choose the right social networks and listen to your audience.

If your startups product is aimed at the over-sixties, you probably shouldn’t bother with Snapchat. Know your audience and know the network they use. You may find that not all networks are suitable for your objectives. Do the research and listen to what the audiences say on each platform. The great thing about there being a wide variety of choice in terms of social media channels is that they each have their own unique style, content and user. So even if your objective is targeting a fairly niche market, at least one of the social media networks will cater to them and help provide you with the platform to reach them.

3. Don’t stop developing.

Always be willing to evolve as you develop. Take advantage of new techniques and trends and experiment with what works for you. If a certain type of content isn’t having the desired outreach, try something new! In the early stages of a startups life, you have a lot more freedom to play around with content styles and engagement techniques, just make sure that you take the time to evaluate your social media approach frequently to ensure that your goals and targets are being met and if not, to analyse why this is and how to change it. Startups Ideas

Finally here are some tips for a startups successful social media presence:

Engage with your audience: by engaging with your users on a regular basis you provide a connection that will last. Be consistent: Rather than posting one decent post on a Monday then panicking to fill the rest of the week, take the time to ensure that each piece of content is of the same standard. Listen to your users: Focus on what your customers want, not what you want to give them. Hear their feedback and respond to it. Find your USP: You love your startups brand/product, right? So share that. Be proud of what you have to offer and find a way of sharing it that is original and demonstrates its value to your users. Share and Share alike: Be a contributing presence online. If you like someone else’s post or product, share it! Tell others to check it out. People will do the same to you. Startup Strategy on board

What should you expect to pay for social media in the UK? Click here to find out


Start posting automatically on your Social Media in ten minutes or less.

Start posting automatically on your Social Media in ten minutes or less.

I wanted to write an article on how to set up your social media automation in 10 mins or less. That means setting up a profile and having it generate content for you automagically. Can it be done? Hell yes. I have done it and you can too! I'm going to assume that you have no social media at all (to make it easier for demonstration purposes) but do have a name for your company and a logo. For the purpose of this exercise I've come up with a new "company" called 'SnackChat' and I’ll use the emoji symbol of the lollipop as the logo.

Step 1: Create a twitter account.

Pretty straight forward. Go to https://twitter.com/ and create a new account. Add your company name, logo and a short bio.

Step 2: Create a Social Pilot account

Go to https://panel.socialpilot.co/login and simply click the 'Connect with Twitter' button. Social Pilot is my favourite social media automation tool, and I have used them ALL. You can't beat it in value for money (it's free!) and I've converted quite a few colleagues recently after showing them how good it is.

Step 3: Set up your schedule

The next page tells Social Pilot when to post. I'm going to leave it set to default and click Set Schedule as those times also happen to be a great time (or worst depending on your opinion) for having a snack! On the next screen, a textbox will appear, click Skip underneath the box so we can set up your tweets automagically!

Step 4: Set up your Content and Feed

On the dashboard, you will see a 'Content and Feed' tab. Click this and we can then set up content that will auto populate your twitter account. Click on 'Curated Content' and under the 'Schedule Curated Content' drop-down menu choose a topic. I'm going to go with 'Health and Fitness' as we are all about the food baby! Go down the list and anything that looks interesting click 'Add to Queue' and presto, when the next time slot rolls around on the schedule we set up earlier it will post this on your twitter feed. Click on 21 items and you now have a twitter feed that will post automatically for the next week!

Conclusion

You can probably tell there is a lot more to be done with Social Pilot, not to mention setting up your Facebook and Instagram accounts and adding more direct content regarding your brand or company, but you can already see how quickly you can be up and running on social media. Disclaimer: I'm not an affiliate of Social Pilot (but maybe I should be!) Nick

BONUS TIP!

If you have read this far I have a bonus tip for you. Install the Social Pilot Web Extension, I use Chrome https://chrome.google.com/webstore/category/extensions, and you can automatically add content to your schedule from anywhere on the web with the click of a button. Works with Twitter and Facebook posts too!
outsource social media agency image

Should You Outsource Social Media Management?

Short Answer: Yes, if you are a Small or Medium Sized Business.

If you are a Small or Medium Sized Business, outsource social media management and hire experts to do a specialised job. And as it's outsourced, you are just paying for the service unlike hiring someone in-house, where you have extra overheads such as office space, tech and HR costs. An example of something that's typically outsourced would be company accounting. Most SMB's outsource their accounting to a professional accounting firm. Social Media is becoming as essential as accounting. If potential customers see that you're inactive on social media, or worse, if they cannot find you online easily, it can hurt your sales and business brand.

3 Options - Freelancer, In-house, and Agency.

I always like to say there is no black and white in life, and everything falls into the grey area that sits between these extremes. So in cost terms of deciding on your options to outsource social media, the grey area falls between hiring someone in-house for £23-30K a year, going to an agency for £10-18K a year, or hiring a single freelancer for £9-12K a year. Which is best for you? Here are the main pro's and con's for each option:

Freelancer

outsource social media freelancer image Pros - Cost. You can use sites like "Fiverr" or "People Per Hour" to get a freelancer for as low as £5 hour Cons - Finding a reliable, competent freelancer. Limited range of tools and experience at your disposal

In-house

in-house social media image Pros - Integrate deeply with internal departments in your company. Gives large companies both agility and control. Cons - Cost. Someone with proven social media experience and you are looking at up to 30K a year. Extra costs with employing additional team member (PAYE, pension, travel, computer, desk, holidays, etc.)

Agency

outsource social media agency image Note: This has a grey area too as agencies come in many shapes and sizes Pros - Flexibility of a freelancer but with a larger pool of resources. Also, it's a smaller commitment compared to an in-house hire, and if it isn't working out with the chosen worker, you can try someone/where else to outsource social media. Cons - Cost. Anything from £1K - £10K a month. However, agencies provide the best value for money as you can find an agency where the pricing matches the size and requirements of your business. Trusting Outsourcing? Can someone else write about your business? Yes. Absolutely. As long as they do their research on your business, your industry and competitors. They will then be able to find the best tone, create in-depth content plans and at the end of the day be able to speak on the companies behalf confidently.

If you're interested in finding out more about outsourcing social media prices then download our handy comparison guide here 

Nick S    
4 steps for image ROI

6 Popular Links on Social Media Marketing ROI Services

Here are 6 popular links to articles about the Social Media Marketing ROI (Return on Investment) Services. This is a must-read if you're wondering what kind of budget you should spend on social media or need to do some research to justify spend in this area to your boss.

I must give credit where credit is due and these ROI Social Media Marketing links were all recommended by the Content Factory 

 
Social Media Marketing ROI Picture

Which Online Marketing Strategy Has the Best ROI?

https://www.inc.com/jayson-demers/which-online-marketing-strategy-has-the-best-roi.html

Social Media Marketing ROI

What Is the ROI of Your Social Marketing?

http://www.hrmarketer.com/blog/2016/01/what-is-the-roi-of-social-marketing/

ROI of Social Media Marketing is money saved image

ROI Is Not Just Money Earned But Money Saved

http://socialmediastrategiessummit.com/blog/roi-is-not-just-money-earned-but-money-saved/

What is your social media budget image

How to Determine your Social Media Marketing Budget

https://thenextweb.com/insider/2016/05/12/how-to-determine-your-social-media-marketing-budget/#.tnw_vARbaSyi

5 lies of social media image

The 5 Biggest Social Media Lies Ever Told

https://adespresso.com/academy/blog/social-media-lies/
4 steps for image ROI

4 Steps To a Profitable Social Media Strategy Using Visuals and Illustrations

http://www.freepik.com/blog/4-steps-to-a-profitable-social-media-strategy-using-visuals-and-illustrations
Thanks for reading.
If you're interested in finding out more about social media pricing - check out our prices here 
Nick S

What are the Best Posting Times on Social Media in 2017?

TIME TO READ: 2m 20s

Thanks to CoSchedule we did a review on the best posting times across each platform so far for 2017.

We tested the following text on each format. You can see an example of the twitter post below.

ANNOUNCEMENT: Director @TomPatonFilm will be on stage talking about indie films at 2pm this Friday for @MCMComicCon #MCMLDN17

Based on this we found best time to post for each platform:

Facebook

Best Days to Post

Best Posting Times Facebook

Post to Facebook on Saturday and Sunday for 32% higher engagement. Thursday and Friday are also proven to get 18% higher engagement.

Best Posting Times

Best Posting Times Facebook

The best posting times to post to Facebook to increase your shares and click-throughs are 1 p.m., 3 p.m., and 9 a.m.

Twitter

Best days to post

Best Posting Times Twitter

Tweet on Wednesday at noon and 5-6 p.m. for optimal engagement. Monday-Friday at 12-3 p.m. and 5 p.m. is also proven to increase your reach.

Best Posting Times

Best Posting Times Twitter

The best posting times to Tweet to increase your shares and click-throughs are 5-6 p.m., 12 p.m., and 3 p.m.

Instagram

Best Days to Post

Best Posting Times Instagram

Post to Instagram on Monday and Thursday at any time other than 3-4 p.m. for optimal engagement. Experiment with Wednesday at 7 p.m. to increase your reach.

Best Posting Times

Best Posting Times Instagram

The best posting times to post to Instagram to increase your shares and click-throughs are 8-9 a.m., 2 a.m., and 5 p.m.

LinkedIn

Best Days to Post

Best Posting Times LinkedIn

Post to LinkedIn on Tuesdays, Wednesdays, and Thursdays at 7:30-8:30 a.m., 12 p.m., and 5-6 p.m. for optimal engagement. Posting on Tuesdays at 10-11 a.m. is also proven to increase your reach.

Best Time to Post

Best Posting Times LinkedIN

The best posting times to post to LinkedIn to increase your shares and clickthroughs are 5-6 p.m., 7-8 a.m., and 12 p.m.

Google +

Best Days to Post

Best Posting Times Google

Post to Google+ on Wednesdays at 9 a.m. for optimal engagement. Posting on weekdays from 9-11 a.m. is also proven to increase your reach.

Best Time to Post

Best Posting Times Google

The best posting times to post to Google+ to increase your shares and click-throughs are 9 a.m., 11 a.m., and 12-1 p.m.

So there you have it! These trends are similar to what we have found works through 2016 as well.

If you want to optimise your social media posts and get your own free report then head on over to https://coschedule.com/social-message-optimizer

And if you want to find out how much it costs for us to run your digital marketing visit http://www.nsdmtecho.com

NS